Position: Branding Manager
About Edu Farmers International Foundation (EFI)
Edu Farmers International Foundation is a non-profit organization that focus on three main areas: (1) improve farmers’ livelihood, (2) empower tomorrow's agriculture leaders, and (3) create a pool of practical knowledge and research in agriculture for public use. Through our flagship program named “Bertani Untuk Negeri” (BUN - Farming for the Nation), we mobilize young people (mainly consist of university students and fresh graduates) to learn about best agricultural practices from the experts in the industry and bring them together with the smallholder farmers to provide them with practical experience in the farm and at the same time improve farmers’ productivity and income. Since 2020 when BUN first started, we have been working with more than 1,300 youth and trained more than 6,300 farmers across Indonesia.
Currently, we are expanding our impact to improve Indonesia’s food security by collaborating with various stakeholders, delivering BUN program in more areas, working to improve production of strategic commodities (rice, corn, soybean, sorghum, chili, onion, etc.), and developing a hybrid agritech conference that aims to connect various stakeholders in agriculture ecosystem, inspire proven technology and programs that can enhance the agriculture sector, and empower future leaders in agriculture.
We are also seeking to expand our program, we are currently looking for Branding Manager for developing and executing, and overseeing branding strategies that enhance the company’s image, strengthen brand awareness, and drive customer engagement. This role involves crafting compelling brand narratives, ensuring consistent messaging and visual identity, and collaborating with cross-functional teams to align branding efforts with business goals.
Basic Information and Responsibilities
Employment type : Contract, 21 August 2023 - 31 August 2024
Work location : Jakarta, Indonesia
Function : Branding Manager
Reporting to : Head of Business & Channel Development Department
Key Responsibilities:
- Brand Strategy Development:
- Develop and implement comprehensive branding strategies that align with the company's mission, values, and long-term objectives.
- Define and communicate the brand's unique positioning and differentiation in the market.
- Market Research, Analysis, and Performance Tracking:
- Conduct market research to understand consumer preferences, market trends, and competitive landscape.
- Use insights to refine branding strategies and identify opportunities for differentiation.
- Monitor and measure the effectiveness of branding initiatives, track KPIs, and provide regular reports on brand health and impact.
- Team Management:
- Manage and mentor a team of creative director, social media, digital marketing, and campaign and event associate in providing guidance and support to drive team performance.
- Responsible to lead the team in developing social media to reach the expected target number of followers/ subscribers determined by the company
- Set performance goals, conduct regular performance evaluations, and promote a collaborative and high-performing team culture.
- Visual Identity and Design:
- Maintain a cohesive brand visual identity, including logos, color schemes, typography, and design guidelines.
- Oversee the creation of branded materials, packaging, and collateral that reflect the brand's identity.
- Develop and maintain brand guidelines that provide clear directions for internal and external stakeholders on how to represent the brand consistently.
- Messaging and Content:
- Coordinate with Content Creator to craft compelling and consistent brand messaging that resonates with target audiences across various communication channels.
- Collaborate with content creators to ensure messaging consistency and alignment with branding objectives.
- Budget Management:
- Develop and manage the branding budget, allocate resources effectively, and ensure cost-efficient execution of branding projects.
- Reporting:
- Prepare regular and comprehensive reports on the performance of branding objectives, impacts and present insights to stakeholders.
- Cross-Functional Collaboration:
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field. (Master's degree is a plus).
- Proven experience (min. 5 years) in branding, marketing, or a related role with a strong track record of successful brand development.
- Passion for food security, agriculture, stunting/health issues is a plus point.
- Creative and strategic thinking with a passion for storytelling and brand building.
- Familiarity in graphic design tools, marketing software, and visual editing platforms.
- Excellent written and verbal communication skills, with a keen attention to detail.
- Strong project management skills, capable of managing multiple projects simultaneously.
- Analytical mindset with the ability to analyze data and derive actionable insights.
- Team-oriented mindset with excellent interpersonal and collaboration skills.
- Familiarity with current branding trends, industry best practices, and emerging technologies.
- In-depth knowledge of various digital marketing channels, including SEO, email marketing, social media, content marketing, and display advertising.
- Demonstrated ability to plan and execute successful digital marketing campaigns.
- Outstanding communication and presentation skills.
If you are interested to explore the role, feel free to reach out to yos.rahmatullah@edufarmers.org.
Fill the “subject” column of the e-mails in this format " Branding Manager_(name of candidate)"
Deadline: November 30, 2023