[INVITATION CALL FOR PROPOSAL & PRE-BID MEETING] : REQ-WJD-20-0184 : "Implementation of PD PAL Jaya Product and Services's Marketing Strategy"

 Dear Potential Bidders,

Dear Potential Bidders,

DAI, implementer of the USAID funded Indonesia Urban Water, Sanitation and Hygiene Penyehatan Lingkungan Untuk Semua (IUWASH PLUS) Project invites qualified partners to submit proposal / bids for REQ-WJD-20-0184 : Implementation of PD PAL Jaya Product and Services's Marketing Strategy.

The USAID Indonesia Urban Water, Sanitation and Hygiene, Penyehatan Lingkungan Untuk Semua (IUWASH PLUS) program is a five year-and-eight-month initiative designed to assist the Government of Indonesia (GOI) in increasing access to water supply and sanitation services as well as improving key hygiene behaviors among urban poor and vulnerable populations. USAID IUWAS PLUS works with governmental agencies, the private sector, NGOs, communities and others to achieve the following "high level" results :

1. An increase of 1,100,000 people in urban areas with access to improved water supply service quality, of which at least 500,000 are from the poorest 40% of the population (also referred to as the "Bottom 40%" or "B40"), vulnerable groups or Indonesia's eastern provinces ; and
2. An increase of 500,000 people in urban areas with access to safely managed sanitation.

To ensure that that improvements in access to WASH services are sustained, USAID IUWASH PLUS is guided by a development hypothesis that focuses on strengthening service delivery systems, so they can more effectively reach the poorest and most vulnerable segments of the population. In order to achieve this at scale, the program undertakes activities through four interrelated components, including: 1) improving household WASH services; 2) strengthening city WASH institutional performance; 3) strengthening the WASH financing environment; and 4) advancing national WASH advocacy, coordination and communication. In support of these components, USAID IUWASH PLUS also implements a Local Sustainability and Innovation Component (LSIC) that is designed to stimulate WASH innovations that strengthen community, private sector and government WASH service provision.

Activity Description
DKI Jakarta is one of the largest metropolitan areas in the world that due to rapid and often unplanned growth, has and continues to face tremendous challenges in the WASH sector. As the population continues to rapidly grow and as the overall metropolitan area becomes increasingly built-up, WASH service expansion has not been able to keep pace. The lack of piped water services in many areas also increases the reliance of especially poorer households on shallow wells, but the lack of appropriate septage management service likewise means that many of the wells that households rely on are increasingly contaminated.

PD PAL Jaya (Waste Water Company for Jakarta) provides a range of services, including from an “off-site” sewerage system as well as through the provision of desludging services for “on-site” systems under a program for scheduled desludging services (Layanan Lumpur Tinja Terjadwal or “L2T2”). PD PAL Jaya has the ambition to rapidly expand their service with aim to cover 30% of the Jakarta population (over 10 million people) in near future, and because their own effort to increase customer base quickly has not been very successful, therefore PD-PAL Jaya has requested IUWASH PLUS assistance in developing a new promotional strategy to assist them in reaching their target of 800,000 households by 2022.

To be able to achieve this large target, IUWASH PLUS has already begun its initial activities with previous consultant during the period of October 2018 - July 2019 with the results as in the following link: (https://drive.google.com/file/d/1FOzZqhKIwVasG5JGRDQHlkyfCLmX5JKI/view). Some of results from initial activities are about customer behavior, PD PAL Jaya’s products/services perception and path especially on sewerage system, BioPal Septic Tank and Desludging services (L2T2). Some of results from the initial activity such as research on customer behavior, perception and path of PD PAL Jaya products and services such as piping systems, BioPal septic tanks and PD PAL Jaya toilet suction services.

The consultant recommendation on the sanitation marketing strategy illustrated in the graphic below, it is concluded that the PD PAL Jaya communication and marketing promotion division has not have the capacity to do all of the recommended activities. IUWASH PLUS will facilitate the PD PAL Jaya Communication and Marketing Promotion Division staff in the training of some of the recommended proposed promotional activities that is really needed in the short term to help PD PAL Jaya in achieving the targeted customers. Prior to the training IUWASH PLUS will also assist PD PAL Jaya in the development of the training modules in regard to selected sanitation marketing strategy of which could be implemented during the implementation time period of 6 months.
To obtain the maximum result of the marketing strategy training IUWASH PLUS will facilitate with the assistance of the service provider or consultant to conduct some pilot programs through marketing sanitation event, talk show, community event, advertisement, marketing partnership for sanitation product and services, campaign, and social media promotion. These activities can be seen in the below tasks matrix.

The Marketing Strategy Implementation of PD PAL Jaya’s Product and Services activity has the following objective:
1. Training to PD PAL Jaya staffs (classroom training, on the job training for any testing strategies and potential partnership with private sector);
2. Materials improvement and productions of selected marketing strategy materials; and
3. Events, supporting the implementation of sanitation marketing (marketing sanitation event, talk show, community event, advertisement, marketing partnership for sanitation product and services, campaign, social media promotion, etc.).

Required Qualification and Experience
IUWASH PLUS will seek a local implementer/service provider (vendor) to implement the above work of which must have the following qualification:
1. Company
· The vendor must have a minimum 5 years in the marketing & advertising experience including digital activities
· Experience in serving clients such as private companies, state-owned enterprises, government agencies and NGOs
· Experience in developing an end to end marketing solution frameworks
2. Team Leader/Strategist/
· Minimum 5 years in marketing, and/or business development
· Have successful past performance and experience in similar field in marketing strategy and business consultation
3. Creative
· Minimum 3 years experiences in developing marketing materials
· Have successful past performance and experience in similar field in concept & design for campaign
· Minimum 3 years experiences in market research
· Able to conduct any types of research needed
4. Social media/Paid Digital Media Specialist
· Minimum 3 years experiences in social media/paid media/digital ads
· Have successful past performance and conversion in social media/paid media/digital ads
5. The selected local implementer (vendor) shall propose the personnel/team compositions and qualifications based on the required tasks and deliverables stated in previous sections.

To support  as the above subject, IUWASH PLUS Project is looking for potential partners as attached in the link on our website as follows :

Please kindly confirm your interest to join the Prebid Meeting on December 17, 2020 at 10.00 am - finished (detail link for online meeting platform will be send upon received Confirmation of Interest).

Thank you very much for your kind attention and cooperation.

Sincerely yours,

Local Sustainability & Innovation Component (LSIC)