UCLG ASPAC: Call for Application Social Media Campaign Consultant (Localise SDGs in Indonesia - Project Funded by EU)


United Cities and Local Governments Asia Pacific (UCLG ASPAC) is the largest regional section of UCLG, an amalgamation of International Union of Local Authorities (IULA), United Towns Organization (UTO), and World Association of the Major Metropolises (METROPOLIS). UCLG was established on 1 January 2004 and is headquartered in Barcelona, Spain. Following this unification, UCLG ASPAC was established in Taipei on 14 April 2004, as the new entity of IULA ASPAC.

UCLG ASPAC is the key knowledge management hub on local government issues in the Asia-Pacific region. It promotes democratic local government, supports cooperation between cities, local governments and their associations, and facilitates programmes, network and partnerships to develop the capacity of local governments and the associations. Moreover, UCLG ASPAC represents local governments politically within the international community, and with the United Nations and its agencies. It also promotes inclusive societies that safeguard equality, social and economic justice, and sustainable community development. UCLG ASPAC is engaged in all relevant thematic fields for nurturing sustainable development comprising local economic development, climate change, disaster resiliency, culture, strategic planning, decentralisation, municipal finance, gender equality, women leadership and empowerment and good governance.

LOCALISE SDGs Project, financially supported by the European Union and implemented by UCLG ASPAC in cooperation with APEKSI, aims to empower Local Authorities (LAs) and Associations of Local Authorities (ALAs) in Indonesia for enhanced governance and more effective development policies and to promote inclusive and sustainable local development through SDGs attainment. LOCALISE SDGs targets 30 LAs (16 provinces and 14 municipalities) and 5 ALAs[1] (APEKSI, APKASI, APPSI, ADEKSI, and ADKASI). Further information on LOCALISE SDGs target LAs is available at: https://localisesdgs-indonesia.org

The COVID-19 pandemic has shifted the focus of target LAs to respond to, recover from and prevent against the pandemic. From July to December 2020, LOCALISE SDGs has been focusing its activities to increase awareness of the 30 LAs and 5 ALAs on financing and achieving the SDGs under a New Normal: challenges and response to COVID-19 pandemic and strengthen their capacity in handling COVID-19 and its impacts and “building back better” through dissemination of best practices and Information, Education & Communication (IEC) materials and knowledge-sharing activities.

One of the awareness raising strategies to be carried out is through social media campaign, targeting general public (especially those who live in the intervention areas), to inform and educate them on SDGs and COVID-19. The campaign objective is to promote the SDGs and how people can build back better after the COVID-19 crisis. The key message of the campaign is “AKSI MENUJU PEMBANGUNAN BERKELANJUTAN.” The campaign will highlight actions taken at a city level (best practices, progress, lesson learned) that help city achieve its SDGs.

The campaign will start in October and end in December. Expected results from the social media campaign include:

Increase in Instagram follower, indicating that there is a demand for information on SDGs – Currently, @localise.sdgs has 832 followers and we are expecting to grow our audience gain 10 times followers by the end of campaign period.

Increase in the use of selected hashtags, indicating that SDGs issue is widely discussed – Currently, we have consistently used these hashtags #4betterlocals, #nooneleftbehind and #sdgsindonesia

In order to achieve these aforementioned results, the LOCALISE SDGs Project is seeking social media support consultants who can assist us in designing and implementing our social media campaigns using insights and best practices that the Localise SDGs Project has collected.

The social media support consultants can be a team or a firm that can fill these following roles:

Social media marketing consultant (1 person) – responsible for designing the strategy to reach and engage target audience; implementing strategies; and monitoring and evaluating the implementation. The consultant is also responsible for utilising marketing and promotion tools required to meet expected results.

Content creator consultant (1 person) – responsible for the content development plan and strategy based, referring to thematic issues and key messages formulated by the LOCALISE SDGs Team. The content creator will work closely with Social Media Marketing Consultants as to decide the type of content to be developed and disseminated based on public perception, attitude and social media consumption pattern. She/he also needs to work in collaboration with visual communication consultant to conceptualise visual.

Visual communication consultant (1 person) – responsible for crafting visual designs to support and strengthen the campaign messages. Visual designs may include infographic, illustration, animation, drawing, graphic design and other forms that the consultant sees relevant to use. The consultant will closely work with content creator and also the LOCALISE SDGs Team.

Scope of Work/Key Duties

Develop social media campaign strategy – The strategy needs to clearly describe the methodology to carry out the strategy, content development plan, visual communication plan, social media advertising plan & budget and monitoring & evaluation methodology

Implement social media campaign – Execute social media campaign starting from October to December by utilising all tools

Monitoring and evaluation – Regularly monitor the effectiveness of the campaign and, if needed, adjust approaches to meet the set target

The consultant will work closely with the LOCALISE SDGs team to discuss the assignment and how it will be carried out. The consultant will work for five (5) months, from August to December 2020. The consultant will work remotely but is required to report progress regularly to LOCALISE SDGs Team.


v  Qualified individuals/firm with prior experience in designing and implementing social media campaigns

v  Prior experience in campaigning SDGs is preferred

v  Interested firms have to mention that they agree to provide three consultants as a social media marketing consultant, content creator consultant and visual communication consultant


{  Social media campaign strategy

{  Social media campaign implementation

{  Analytics and reporting

How to apply

Please send your CV, portfolio that shows past work/project, rough concept and financial proposal to recruitment@uclg-aspac.org, copied to project_manager1@uclg-aspac.org before Friday, 24 August 2020. Only selected ones will be contacted.

[1] In Indonesia, UCLG ASPAC has 5 (five) ALAs as its members, namely: (i) Association of Indonesian Municipalities (APEKSI); (ii) Association of Indonesian District Governments (APKASI); (iii) Association of Indonesian Provincial Governments (APPSI); (iv) Association of Indonesian Municipal Councils (ADEKSI); and (v) Association of Indonesian Regency Legislative Councils (ADKASI).